Sustainability at a glance

All Babbily organic cotton fabrics are GOTS-certified (Global Organic Textile Standard). This means: no synthetic pesticides in cotton farming, no harmful chemicals during dyeing and processing, and social minimum standards and wages throughout all stages of fabric production — from fibre to finished fabric.

Making fabric go further

We try to use fabric as efficiently as possible from the start. Over the years, we have measured how much fabric each garment requires and send only the amount needed for production. We also encourage our production partners to make the most efficient use of fabric during cutting.

Even with careful planning, some usable fabric remnants remain. These pieces are returned to us, we manually cut them into garments or smaller garment parts, and send again for production runs. Smaller scraps that are no longer suitable for clothing production we donate to a local school for arts and crafts projects.

Based on our current production process, we estimate that around 30–40% of fabric offcuts are reused or otherwise put to good use rather than discarded.

We design, develop patterns and create prototypes in our studio in Vienna. All patterns are graded by hand before being sent on to our production partners.

We work exclusively with small family-run and social enterprises in Europe that we know personally and visit regularly.

Keeping our supply chain close to home

We design our products in Vienna and manufacture most of our garments in Slovakia. Our main production partner is only a few hours away, which makes it easier to stay in regular contact, discuss adjustments, solve problems quickly, and visit in person when needed.

We also choose fabric suppliers in Europe and prefer partners who can provide clear information about where their materials come from and where they are produced. Whenever possible, we favour suppliers who source fabrics, trims, and other components within Europe or have good oversight of their own supply chains.

We keep our production and supply chain close to home not for the record, but because it gives us better visibility into how our products are made. While no supply chain is perfectly transparent, shorter distances and direct relationships help us understand more about the people, materials, and processes behind our products.

Women supporting women

As a women-led business, we value working with partners who create opportunities for women within the textile industry. In Austria, we work with a social enterprise that supports women returning to the workforce by providing training, employment opportunities, and a pathway back into professional life. We also collaborate on selected projects with women-led businesses in Slovakia, particularly during the development and testing of new products and prototypes. As a small brand, we value long-term partnerships and are proud to work with businesses that create opportunities for women within the textile industry.

Babbily works exclusively with suppliers and production partners who meet the following expectations:

As a small brand, we rely on direct relationships rather than formal monitoring programmes. We stay in regular contact with our suppliers and manufacturing partners throughout production, discuss quality and production issues directly, and visit facilities where possible.

We require transparency regarding production locations, do not allow subcontracting, and expect suppliers to be open about material origins, certifications, and production processes. Production facilities must be accessible for personal visits.

Our approach is based on direct communication, long-term relationships, and maintaining visibility into how and where our products are made.

A pair of trousers that grows with a child across several sizes and survives everyday adventures uses fewer resources than repeatedly replacing worn-out clothing. That idea sits at the centre of every design decision at Babbily. Grow-along features, reinforced knees, and durable fabrics help our trousers stay in use longer and often replace several conventional pairs over the course of a child's growth.

100,000 abrasion cycles (Martindale test) — standard fabric holds up to about 5,000.

Adjustable waistband and foldable cuffs — one pair covers 3–4 sizes.

Often passed on to a younger sibling afterwards — on average, one Babbily garment replaces three conventional pairs.

Length and waistband adjust as your child grows — no need to size up early.

Designed to stay in use longer

We started Babbily as an alternative to children's clothing that is quickly outgrown or wears out after a short time. We focus on practical, comfortable everyday clothing that children can wear, play in, and enjoy for as long as possible.

We do not design our collections around short-lived trends. Many of our core products remain in the collection for several years and are refined over time rather than replaced each season.

When developing our models, we look not only at comfort and appearance, but also at durability. We test fabrics in everyday use and choose materials that stand up to active play. One of our favourite examples is our Grow Proof Leggings, designed for comfort and durability, with reinforced knees and an adjustable fit that allows them to stay with a child through several sizes.

We know that no garment lasts forever, but by focusing on durability and long wear, we aim to reduce the need for frequent replacement and help clothing remain useful through multiple seasons, growth spurts, and adventures.

All Babbily products are free from animal-derived materials.

We consciously avoid wool, leather, down, fur and materials made from exotic animal skins.

To help garments last longer, we recommend:

We believe transparency also means being open about gaps.

Last updated: May 2026  ·  babbily.eu